Tom’s of Maine Products Settlement

WHO’S INCLUDED?

You are a member of the Class if you purchased at least one Tom’s of Maine Covered Products from March 25, 2009 through September 23, 2015.

Covered Products are any Tom’s of Maine, Inc. toothpaste, deodorant/antiperspirant, soap, sunscreen, diaper cream, body wash, shampoo, hand/body lotion, lip gloss/shimmer, lip balm, mouthwash or any other personal or oral care product sold in the United States during the Class Period of March 25, 2009 to September 23, 2015, and which is labeled, advertised or promoted as “natural,” or, in the case of deodorant/antiperspirant, is labeled, advertised or promoted as “naturally dry.”

The following persons are excluded from the settlement class: (i) those who purchased Covered Products for purpose of resale; (ii) those with claims for personal injuries arising from the use of Covered Products; (iii) Defendant and its officers, directors and employees; (iv) any person who files a valid and timely Request for Exclusion; and (v) the Judges to whom this Action is assigned and any members of their immediate families.

Complete Claim/Donation Form

WHAT’S THIS ABOUT?

A proposed settlement has been reached in a class action lawsuit about the packaging and advertising of Tom’s of Maine products. The plaintiffs in the lawsuit allege Tom’s of Maine mislabeled its Covered Products by describing them as “natural.” Tom’s denies all the plaintiffs’ allegations and is entering into this settlement to avoid burdensome and costly litigation. The settlement is not an admission of wrongdoing.

WHAT DOES THIS SETTLEMENT PROVIDE?

Tom’s will create a fund of $4.5 million to pay Class Members’ claims, certain administrative costs and attorneys’ fees and expenses. You may obtain a cash payment of up to $28 from the fund if you purchased one of the Tom’s Covered Products. The amount of your payment will depend on the statements in your Claim Form and the support you may provide. These awards may be subject to pro rata upward or downward adjustment depending on the number of claims approved. See Covered Products for more details.

As part of the settlement, Tom’s has agreed to (1) change the labels and advertising for the Covered Products; and (2) make certain changes to its website.

WHAT ARE MY LEGAL RIGHTS AND OPTIONS?

The lawsuit – known as Allison Gay, et al. v. Tom’s of Maine, Inc. – challenges the labeling and advertising of Tom’s of Maine products. The plaintiffs in the lawsuit allege Tom’s of Maine mislabeled its Covered Products by describing them as “natural.” Tom’s denies all the plaintiffs’ allegations and is entering into this settlement to avoid burdensome and costly litigation. The settlement is not an admission of wrongdoing.

Please fill out the form below to get started in filing your claim. By filling out this form you are agreeing to allow CAC to file on your behalf and you forfeit your settlement funds and instead agree to have these funds donated to charity.

Complete Claim/Donation Form